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11/23/23, 10:43 AM Power Hour 2023: Francis Alfred, Managing Director, Sobha Realty - Construction Business News Middle East
Anexpert in cutting-edge building techniques, Alfred places a greater emphasis on digitalisation to advance Sobha Realty’s
organisational objectives. He also advocates the adoption of numerous cutting-edge technologies like ConTech, PropTech,
robotics, artificial intelligence, and data analytics etc.
In addition to monitoring and master-planning the design and implementation of several real estate projects, Alfred also
ensures that projects are delivered on schedule. His efforts have earned the companythe ISO International Standard
Certificates for upholding environmental, health, and safety standards, a testament to the quality of Sobha Realty’s work.
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