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6/14/24, 2:50 PM Procore Highlights Increasing Role Of Technology In Construction And Its Impact At Construction Technology ConFex 2024 - Middl…
Procore Highlights Increasing Role Of Technology In Construction

And Its Impact At Construction Technology ConFex 2024

Wednesday, June 12, 2024

Procore, a leading global provider of construction management software, underscored
the increasing importance of technology in the construction industry and the need to

bridge crucial productivity gaps during its participation at Construction Technology
ConFex (CTF) 2024, held recently at the Ritz Carlton Hotel, JBR, Dubai.

The two-day conference also provided a pivotal platform for Procore to network with
over convened 1000+ project owners, developers, contractors, consultants, and

technology companies, who were attending the event. These industry professionals had
gathered to exchange and share insights gained from innovative work methodologies

aimed at boosting productivity, competitiveness, profitability, and sustainability.

Brandon Oliveri-O’Connor, Head of Region and Vice President of Sales, EMEA,
Procore, stated, “New innovations and trends are driving major shifts in the region’s

construction industry. Our participation in Construction Technology ConFex 2024 gave
us the chance to network with industry leaders and visionaries and identify new

strategies for advancing technology integration in the construction industry to promote
innovation and raise operational efficiency. This is also consistent with Procore's
mission to lead the development of digital construction solutions and collaborate

closely with leading industry players to steer the sector towards a technologically-
advanced future."

During a panel session, Tony Harbour, Head of Technology Partnerships, EMEA,

Procore, shared his thoughts on the tangible benefits of digitalisation across all the
construction stakeholders. Harbour outlined examples of the results expected from
using technologies in the construction industry, including quicker decision-making,

prompt data interpretation, and have a better visibility and control over the productivity
and profitability.

He also discussed the use of predictive analytics, which enables businesses to precisely

forecast and assign tasks to contractors based on previously recorded data, and the
growing applications of AI to complete tasks and queries more quickly, obtain
information, boost productivity, and enhance operational performance.

Several industry leaders recognized the value technologies add to their businesses and

Procore was mentioned as one of the most advanced solutions for the construction

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