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6/14/24, 2:47 PM Procore highlights increasing role of technology in construction and its impact
The two-day conference also provided a pivotal platform for Procore to network with over
convened 1000+ project owners, developers, contractors, consultants, and technology
companies, who were attending the event. These industry professionals had gathered to
exchange and share insights gained from innovative work methodologies aimed at
boosting productivity, competitiveness, profitability, and sustainability.
Brandon Oliveri-O’Connor, Head of Region and Vice President of Sales, EMEA, Procore,
stated, “New innovations and trends are driving major shifts in the region’s construction
industry. Our participation in Construction Technology ConFex 2024 gave us the chance to
network with industry leaders and visionaries and identify new strategies for advancing
technology integration in the construction industry to promote innovation and raise
operational efficiency. This is also consistent with Procore's mission to lead the
development of digital construction solutions and collaborate closely with leading industry
players to steer the sector towards a technologically-advanced future."
During a panel session, Tony Harbour, Head of Technology Partnerships, EMEA, Procore,
shared his thoughts on the tangible benefits of digitalisation across all the construction
stakeholders. Harbour outlined examples of the results expected from using technologies
in the construction industry, including quicker decision-making, prompt data interpretation,
and have a better visibility and control over the productivity and profitability.
He also discussed the use of predictive analytics, which enables businesses to precisely
forecast and assign tasks to contractors based on previously recorded data, and the
growing applications of AI to complete tasks and queries more quickly, obtain information,
boost productivity, and enhance operational performance.
Several industry leaders recognized the value technologies add to their businesses and
Procore was mentioned as one of the most advanced solutions for the construction sector.
Roger Wahl, Chief Technology Officer at Innovo Group, highlighted the transformative
impact of Procore software, emphasizing its connected data environment and its role in
enhancing project management, communication, transparency, data-driven decision-
making, and adaptation to industry disruption. Additionally, Faik Haddadin, Senior Projects
Director at Emaar, highlighted the key benefits of incorporating AI technology, focusing on
how it fosters transparency among client, contractor, and consultant, thereby ensuring
project success.
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