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6/14/24, 2:47 PM                      Procore highlights increasing role of technology in construction and its impact


        The two-day conference also provided a pivotal platform for Procore to network with over
        convened 1000+ project owners, developers, contractors, consultants, and technology

        companies, who were attending the event. These industry professionals had gathered to

        exchange and share insights gained from innovative work methodologies aimed at
        boosting productivity, competitiveness, profitability, and sustainability.



        Brandon Oliveri-O’Connor, Head of Region and Vice President of Sales, EMEA, Procore,

        stated, “New innovations and trends are driving major shifts in the region’s construction
        industry. Our participation in Construction Technology ConFex 2024 gave us the chance to

        network with industry leaders and visionaries and identify new strategies for advancing
        technology integration in the construction industry to promote innovation and raise

        operational efficiency. This is also consistent with Procore's mission to lead the

        development of digital construction solutions and collaborate closely with leading industry
        players to steer the sector towards a technologically-advanced future."


        During a panel session, Tony Harbour, Head of Technology Partnerships, EMEA, Procore,
        shared his thoughts on the tangible benefits of digitalisation across all the construction


        stakeholders. Harbour outlined examples of the results expected from using technologies
        in the construction industry, including quicker decision-making, prompt data interpretation,

        and have a better visibility and control over the productivity and profitability.



        He also discussed the use of predictive analytics, which enables businesses to precisely
        forecast and assign tasks to contractors based on previously recorded data, and the

        growing applications of AI to complete tasks and queries more quickly, obtain information,
        boost productivity, and enhance operational performance.


        Several industry leaders recognized the value technologies add to their businesses and
        Procore was mentioned as one of the most advanced solutions for the construction sector.

        Roger Wahl, Chief Technology Officer at Innovo Group, highlighted the transformative

        impact of Procore software, emphasizing its connected data environment and its role in
        enhancing project management, communication, transparency, data-driven decision-

        making, and adaptation to industry disruption. Additionally, Faik Haddadin, Senior Projects

        Director at Emaar, highlighted the key benefits of incorporating AI technology, focusing on
        how it fosters transparency among client, contractor, and consultant, thereby ensuring

        project success.



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