Page 50 - PROCORE PR REPORT - JUNE 2024

6/14/24, 2:48 PM Procore Highlights Increasing Role of Technology in Construction and its Impact at Construction Technology ConFex 2024 - Middl…
development of digital construction solutions and collaborate closely with leading industry players to steer
the sector towards a technologically-advanced future.”

During a panel session, Tony Harbour, Head of Technology Partnerships, EMEA, Procore, shared his
thoughts on the tangible benefits of digitalisation across all the construction stakeholders. Harbour outlined
examples of the results expected from using technologies in the construction industry, including quicker

decision-making, prompt data interpretation, and have a better visibility and control over the productivity and
profitability.

He also discussed the use of predictive analytics, which enables businesses to precisely forecast and assign
tasks to contractors based on previously recorded data, and the growing applications of AI to complete tasks

and queries more quickly, obtain information, boost productivity, and enhance operational performance.

Several industry leaders recognized the value technologies add to their businesses and Procore was
mentioned as one of the most advanced solutions for the construction sector. Roger Wahl, Chief Technology
Officer at Innovo Group, highlighted the transformative impact of Procore software, emphasizing its
connected data environment and its role in enhancing project management, communication, transparency,

data-driven decision-making, and adaptation to industry disruption. Additionally, Faik Haddadin, Senior
Projects Director at Emaar, highlighted the key benefits of incorporating AI technology, focusing on how it

fosters transparency among client, contractor, and consultant, thereby ensuring project success.

CTF is the region’s biggest ConTech event and was co-located with Property Technology Confex with the

aim of connecting the entire value chain and accelerating technological adoption across all disciplines of
construction. With the primary agenda focusing on technology for climate and decarbonisation, viability and
competitive edge, well-being, and social agenda, as well as productivity and performance, CTF sought to

advance digitalisation across all aspects of operations. This year’s CTF also provided real-world examples
and actionable insights into the implementation of the latest technologies such as Digital Twins, Virtual

Construction, Metaverse, AI, IOT, PMIS, ERP, Cloud, RPA, Offsite Manufacturing, Lean Construction, BIM,
and much more.

Procore’s participation in this renowned event demonstrates its dedication to remaining at the forefront of
technological advancements and digitalisation, especially at a time when the construction industry is going
through a significant transition. Through such active efforts, Procore will continue to promote the rapid

integration of technology in construction, while also sharing key insights that have the potential to
fundamentally change the way that cities are built in the future.

https://menews247.com/procore-highlights-increasing-role-of-technology-in-construction-and-its-impact-at-construction-technology-confex-2024/ 2/3