Page 3 - LOCAL PLANET PR REPORT - FEBRUARY 2024
P. 3
PR REPORT
LOCAL PLANET
February 2024
1 Press Release was issued for Local Planet
1 Opinion Piece was issued for Local Planet
3 Content Development were for Local Planet
The Press Release was sent to all local, Pan Arab English and Arabic publications
TOTAL VALUE – ARABIC & ENGLISH MEDIA COVERAGE IN AED.
Arabic Total AED 125,400
*Arabic Total Value of Spend 1:4 AED 501,600
English Total AED 355,200
*English Total Value of Spend 1:4 AED 1,420,800
TOTAL AED 1,922,400
*This calculation is based on the principle that editorial has four times the value of paid-for
advertising, as surveys have proven that majority of readers tend to believe the veracity of
editorial is four times more than paid-for advertising.
