Page 3 - LOCAL PLANET PR REPORT - FEBRUARY 2024
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PR REPORT



                                        LOCAL PLANET



                                              February 2024




               1 Press Release was issued for Local Planet

               1 Opinion Piece was issued for Local Planet

               3 Content Development were for Local Planet

               The Press Release was sent to all local, Pan Arab English and Arabic publications





               TOTAL VALUE – ARABIC & ENGLISH MEDIA COVERAGE IN AED.

               Arabic Total                                              AED                           125,400

                *Arabic Total Value of Spend 1:4                         AED                           501,600

               English Total                                             AED                           355,200


                *English Total Value of Spend 1:4                        AED                        1,420,800

                TOTAL                                                    AED                        1,922,400

               *This calculation is based on the principle that editorial has four times the value of paid-for
               advertising, as surveys have proven that majority of readers tend to believe the veracity of
               editorial is four times more than paid-for advertising.
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