Page 8 - LOCAL PLANET PR REPORT - FEBRUARY 2024

Press Release

In an effort to meet diverse demands of MEA advertising and marketing landscape

Local Planet officially launches ‘Local Planet MEA’

Local Planet's robust presence spans 149 markets globally and boasts a combined turnover
of over USD 16 billion.

The company is ranked among the top five largest agency networks on a global scale.

UAE, Monday February 5 , 2024
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The world’s largest privately held media and communication agency network, Local Planet,
marked its entry into the Middle East and Africa (MEA) region. ‘Local Planet MEA’

strategically headquartered in Dubai, is powered by the Middle East’s leading independent full-
service creative marketing agency- Tonic International, along with RMS Media and Curiosity

Africa, for Middle East and Africa respectively. This move completes Local Planet's global
expansion effectively to address the diverse needs of the dynamic Middle East and Africa

markets.

‘Local Planet MEA’ will operate across 63 regional markets, catering to the needs of regional

as well as international clients through 37 offices in locations, including the UAE, KSA, Egypt,

Algeria, Nigeria, Kenya, and South Africa. The network will further utilise the resources,
expertise, and tools offered by Tonic International, RMS Media, and Curiosity Africa – all of

which are supported by Local Planet International on a global scale.

According to industry reports, the Middle East marketing and advertising agency market is
projected to reach USD 9.87 billion by 2030, expanding at a compound annual growth rate

(CAGR) of 4.94 per cent from 2024 to 2030. Additionally, in Africa, entrepreneurs and

companies are increasingly seeking specialized services due to the burgeoning growth of local
and regional brands. Reports state that Africa Advertising market is projected to grow at a 4.9%