Page 10 - LOCAL PLANET PR REPORT - FEBRUARY 2024

complemented by our capabilities in business intelligence, analytics, and marketing insights,

enriching the portfolio of services offered by Local Planet MEA for clients in the region.”

Today, businesses in the Middle East are making significant investments in data-driven

marketing, to better understand consumer behaviours and preferences, with 68 per cent of
marketers seeking to increase their data-related expenditure by 2024, as per the report

published by Data & Marketing Association (DMA).

To address these challenges and tap into the vast potential of the Middle East and Africa (MEA)

market, Local Planet MEA will develop and execute media communication strategies, utilising
a team of experts with a comprehensive understanding of business requirements and media

landscapes, to ensure the successful implementation of impactful campaigns and

communication solutions.

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For further information, please contact:

Orient Planet Group (OPG)
Tel: +971 4 4562888
Email: media@orientplanet.com
Website: www.orientplanet.com