Page 9 - LOCAL PLANET PR REPORT - FEBRUARY 2024

CAGR by 2029. Marketing professionals can benefit from the Local Planet MEA’s thorough

understanding of the local markets and the subtleties of customer behaviours that are essential

to brand success both regionally and globally.

Martyn Rattle, Global CEO of Local Planet, commented: “We are delighted to join forces
with Tonic International and two alliances to power our Local Planet MEA operations, owing

to their extensive expertise across the whole region. The rapidly evolving digital ecosystem
and numerous cutting-edge technologies have had a significant and profound impact on the

marketing, advertising, and media agency landscape, bringing a paradigm shift in the way

companies interact with customers as well as promote their products and services. At Local
Planet, our overarching goal is to provide innovative solutions and successfully meet the varied

needs of diverse markets globally.”

The MEA region is regarded as a favourable destination for marketers and advertisers who seek

to enhance brand visibility and awareness. This appeal of the market can be ascribed to a
combination of factors, including the increasing number of businesses, rising brand

competition, a large population, and high internet usage rates.

Arnaud Verchere, Group CEO at Tonic International and Chairman of Local Planet

MEA, stated: “We are delighted to partner with Local Planet as it expands into the MEA
region. Our successful track record in the Middle East, has paved the way for this broader-scale

strategic move. Our distinct understanding of the local markets, our entrepreneurial spirit, and
our client-centric approach position us uniquely among the agency networks in the region. We

are equipped to offer cutting-edge services ensuring consistency in operations and approaches
and producing remarkable outcomes for brands in the region.”

Carine Conradie-Haffejee and Alexei Pashkov, Co-Founders of Curiosity Africa, said:
“We are thrilled to be a part of Local Planet MEA and contribute to the transformation of the

advertising and marketing landscape in the region. With our ample resources, speed, and

flexibility, we are well-prepared to strengthen business solutions in the region. Our expertise
lies in effortlessly integrating global marketing technology solutions into daily operations,