Page 13 - LOCAL PLANET PR REPORT - FEBRUARY 2024

2/6/24, 3:57 PM Local Planet officially launches ‘Local Planet MEA’
United Arab Emirates: The world’s largest privately held media and communication
agency network, Local Planet, marked its entry into the Middle East and Africa (MEA)

region. ‘Local Planet MEA’ strategically headquartered in Dubai, is powered by the Middle

East’s leading independent full-service creative marketing agency- Tonic International,
along with RMS Media and Curiosity Africa, for Middle East and Africa respectively. This

move completes Local Planet's global expansion effectively to address the diverse needs
of the dynamic Middle East and Africa markets.

‘Local Planet MEA’ will operate across 63 regional markets, catering to the needs of

regional as well as international clients through 37 offices in locations, including the UAE,
KSA, Egypt, Algeria, Nigeria, Kenya, and South Africa. The network will further utilise the

resources, expertise, and tools offered by Tonic International, RMS Media, and Curiosity
Africa – all of which are supported by Local Planet International on a global scale.

According to industry reports, the Middle East marketing and advertising agency market is

projected to reach USD 9.87 billion by 2030, expanding at a compound annual growth rate
(CAGR) of 4.94 per cent from 2024 to 2030. Additionally, in Africa, entrepreneurs and

companies are increasingly seeking specialized services due to the burgeoning growth of

local and regional brands. Reports state that Africa Advertising market is projected to grow
at a 4.9% CAGR by 2029. Marketing professionals can benefit from the Local Planet

MEA’s thorough understanding of the local markets and the subtleties of customer
behaviours that are essential to brand success both regionally and globally.

ADVERTISING

https://www.zawya.com/en/press-release/companies-news/local-planet-officially-launches-local-planet-mea-flzp8nss 2/4