Page 17 - LOCAL PLANET PR REPORT - FEBRUARY 2024

2/6/24, 3:57 PM Local Planet officially launches ‘Local Planet MEA’
marketing, advertising, and media agency landscape, bringing a paradigm shift in the way
companies interact with customers as well as promote their products and services. At Local
Planet, our overarching goal is to provide innovative solutions and successfully meet the varied
needs of diverse markets globally.”

The MEA region is regarded as a favourable destination for marketers and advertisers who seek
to enhance brand visibility and awareness. This appeal of the market can be ascribed to a
combination of factors, including the increasing number of businesses, rising brand competition,
a large population, and high internet usage rates.

Arnaud Verchere, Group CEO at Tonic International and Chairman of Local Planet MEA,
stated: “We are delighted to partner with Local Planet as it expands into the MEA region. Our
successful track record in the Middle East, has paved the way for this broader-scale strategic
move. Our distinct understanding of the local markets, our entrepreneurial spirit, and our client-
centric approach position us uniquely among the agency networks in the region. We are equipped
to offer cutting-edge services ensuring consistency in operations and approaches and producing
remarkable outcomes for brands in the region.”

Carine Conradie-Haffejee and Alexei Pashkov, Co-Founders of Curiosity Africa, said: “We
are thrilled to be a part of Local Planet MEA and contribute to the transformation of the
advertising and marketing landscape in the region. With our ample resources, speed, and
flexibility, we are well-prepared to strengthen business solutions in the region. Our expertise lies
in effortlessly integrating global marketing technology solutions into daily operations,
complemented by our capabilities in business intelligence, analytics, and marketing insights,
enriching the portfolio of services offered by Local Planet MEA for clients in the region.”

Today, businesses in the Middle East are making significant investments in data-driven
marketing, to better understand consumer behaviours and preferences, with 68 per cent of
marketers seeking to increase their data-related expenditure by 2024, as per the report published
by Data & Marketing Association (DMA).

To address these challenges and tap into the vast potential of the Middle East and Africa (MEA)
market, Local Planet MEA will develop and execute media communication strategies, utilising a
team of experts with a comprehensive understanding of business requirements and media
landscapes, to ensure the successful implementation of impactful campaigns and communication
solutions.

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