Page 19 - LOCAL PLANET PR REPORT - FEBRUARY 2024
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The world’s largest privately held media and communication agency network, Local
               Planet, marked its entry into the Middle East and Africa (MEA) region. ‘Local Planet
               MEA’ strategically headquartered in Dubai, is powered by the Middle East’s leading
               independent full-service creative marketing agency- Tonic International, along with RMS
               Media and Curiosity Africa, for Middle East and Africa respectively. This move
               completes Local Planet’s global expansion effectively to address the diverse needs of
               the dynamic Middle East and Africa markets.


               ‘Local Planet MEA’ will operate across 63 regional markets, catering to the needs of
               regional as well as international clients through 37 offices in locations, including the
               UAE, KSA, Egypt, Algeria, Nigeria, Kenya, and South Africa. The network will further
               utilise the resources, expertise, and tools offered by Tonic International, RMS Media,
               and Curiosity Africa – all of which are supported by Local Planet International on a
               global scale.

               According to industry reports, the Middle East marketing and advertising agency market
               is projected to reach USD 9.87 billion by 2030, expanding at a compound annual growth
               rate (CAGR) of 4.94 per cent from 2024 to 2030. Additionally, in Africa, entrepreneurs
               and companies are increasingly seeking specialized services due to the burgeoning
               growth of local and regional brands. Reports state that Africa Advertising market is
               projected to grow at a 4.9% CAGR by 2029. Marketing professionals can benefit from
               the Local Planet MEA’s thorough understanding of the local markets and the subtleties
               of customer behaviours that are essential to brand success both regionally and globally.

               Martyn Rattle, Global CEO of Local Planet, commented: “We are delighted to join forces
               with Tonic International and two alliances to power our Local Planet MEA operations,
               owing to their extensive expertise across the whole region. The rapidly evolving digital
               ecosystem and numerous cutting-edge technologies have had a significant and
               profound impact on the marketing, advertising, and media agency landscape, bringing a
               paradigm shift in the way companies interact with customers as well as promote their
               products and services. At Local Planet, our overarching goal is to provide innovative
               solutions and successfully meet the varied needs of diverse markets globally.”

               The MEA region is regarded as a favourable destination for marketers and advertisers
               who seek to enhance brand visibility and awareness. This appeal of the market can be
               ascribed to a combination of factors, including the increasing number of businesses,
               rising brand competition, a large population, and high internet usage rates.


               Arnaud Verchere, Group CEO at Tonic International and Chairman of Local Planet
               MEA, stated: “We are delighted to partner with Local Planet as it expands into the MEA
               region. Our successful track record in the Middle East, has paved the way for this
               broader-scale strategic move. Our distinct understanding of the local markets, our
               entrepreneurial spirit, and our client-centric approach position us uniquely among the
               agency networks in the region. We are equipped to offer cutting-edge services ensuring
               consistency in operations and approaches and producing remarkable outcomes for
               brands in the region.”




               https://www.businesstoday.me/news/local-planet-officially-launches-local-planet-mea/
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