Page 20 - LOCAL PLANET PR REPORT - FEBRUARY 2024

Carine Conradie-Haffejee and Alexei Pashkov, Co-Founders of Curiosity Africa, said:
“We are thrilled to be a part of Local Planet MEA and contribute to the transformation of
the advertising and marketing landscape in the region. With our ample resources,
speed, and flexibility, we are well-prepared to strengthen business solutions in the
region. Our expertise lies in effortlessly integrating global marketing technology
solutions into daily operations, complemented by our capabilities in business
intelligence, analytics, and marketing insights, enriching the portfolio of services offered
by Local Planet MEA for clients in the region.”

Today, businesses in the Middle East are making significant investments in data-driven
marketing, to better understand consumer behaviours and preferences, with 68 per cent
of marketers seeking to increase their data-related expenditure by 2024, as per the
report published by Data & Marketing Association (DMA).

To address these challenges and tap into the vast potential of the Middle East and
Africa (MEA) market, Local Planet MEA will develop and execute media communication
strategies, utilising a team of experts with a comprehensive understanding of business
requirements and media landscapes, to ensure the successful implementation of
impactful campaigns and communication solutions.

https://www.businesstoday.me/news/local-planet-officially-launches-local-planet-mea/