Page 16 - LOCAL PLANET PR REPORT - FEBRUARY 2024

2/6/24, 3:57 PM Local Planet officially launches ‘Local Planet MEA’
Local Planet officially launches ‘Local

Planet MEA’

In an effort to meet diverse demands of MEA advertising and marketing landscape

Local Planet officially launches ‘Local Planet MEA’

Local Planet’s robust presence spans 149 markets globally and boasts a combined turnover of
over USD 16 billion.

The company is ranked among the top five largest agency networks on a global scale.

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UAE, Monday February 5 , 2024

The world’s largest privately held media and communication agency network, Local Planet,
marked its entry into the Middle East and Africa (MEA) region. ‘Local Planet MEA’ strategically
headquartered in Dubai, is powered by the Middle East’s leading independent full-service
creative marketing agency- Tonic International, along with RMS Media and Curiosity Africa, for
Middle East and Africa respectively. This move completes Local Planet’s global expansion
effectively to address the diverse needs of the dynamic Middle East and Africa markets.

‘Local Planet MEA’ will operate across 63 regional markets, catering to the needs of regional as
well as international clients through 37 offices in locations, including the UAE, KSA, Egypt,
Algeria, Nigeria, Kenya, and South Africa. The network will further utilise the resources,
expertise, and tools offered by Tonic International, RMS Media, and Curiosity Africa – all of
which are supported by Local Planet International on a global scale.

According to industry reports, the Middle East marketing and advertising agency market is
projected to reach USD 9.87 billion by 2030, expanding at a compound annual growth rate
(CAGR) of 4.94 per cent from 2024 to 2030. Additionally, in Africa, entrepreneurs and
companies are increasingly seeking specialized services due to the burgeoning growth of local
and regional brands. Reports state that Africa Advertising market is projected to grow at a 4.9%
CAGR by 2029. Marketing professionals can benefit from the Local Planet MEA’s thorough
understanding of the local markets and the subtleties of customer behaviours that are essential to
brand success both regionally and globally.

Martyn Rattle, Global CEO of Local Planet, commented: “We are delighted to join forces
with Tonic International and two alliances to power our Local Planet MEA operations, owing to
their extensive expertise across the whole region. The rapidly evolving digital ecosystem and
numerous cutting-edge technologies have had a significant and profound impact on the

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