Page 14 - LOCAL PLANET PR REPORT - FEBRUARY 2024

2/6/24, 3:57 PM Local Planet officially launches ‘Local Planet MEA’

Martyn Rattle, Global CEO of Local Planet, commented: “We are delighted to join forces

with Tonic International and two alliances to power our Local Planet MEA operations,
owing to their extensive expertise across the whole region. The rapidly evolving digital

ecosystem and numerous cutting-edge technologies have had a significant and profound

impact on the marketing, advertising, and media agency landscape, bringing a paradigm
shift in the way companies interact with customers as well as promote their products and

services. At Local Planet, our overarching goal is to provide innovative solutions and
successfully meet the varied needs of diverse markets globally.”

The MEA region is regarded as a favourable destination for marketers and advertisers

who seek to enhance brand visibility and awareness. This appeal of the market can be
ascribed to a combination of factors, including the increasing number of businesses, rising

brand competition, a large population, and high internet usage rates.

Arnaud Verchere, Group CEO at Tonic International and Chairman of Local Planet MEA,
stated: “We are delighted to partner with Local Planet as it expands into the MEA region.

Our successful track record in the Middle East, has paved the way for this broader-scale
strategic move. Our distinct understanding of the local markets, our entrepreneurial spirit,

and our client-centric approach position us uniquely among the agency networks in the

region. We are equipped to offer cutting-edge services ensuring consistency in operations
and approaches and producing remarkable outcomes for brands in the region.”

Carine Conradie-Haffejee and Alexei Pashkov, Co-Founders of Curiosity Africa, said: “We

are thrilled to be a part of Local Planet MEA and contribute to the transformation of the
advertising and marketing landscape in the region. With our ample resources, speed, and

flexibility, we are well-prepared to strengthen business solutions in the region. Our
expertise lies in effortlessly integrating global marketing technology solutions into daily

operations, complemented by our capabilities in business intelligence, analytics, and
marketing insights, enriching the portfolio of services offered by Local Planet MEA for

clients in the region.”

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