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2/6/24, 3:57 PM                                Local Planet officially launches ‘Local Planet MEA’













        Martyn Rattle, Global CEO of Local Planet, commented: “We are delighted to join forces

        with Tonic International and two alliances to power our Local Planet MEA operations,
        owing to their extensive expertise across the whole region. The rapidly evolving digital

        ecosystem and numerous cutting-edge technologies have had a significant and profound

        impact on the marketing, advertising, and media agency landscape, bringing a paradigm
        shift in the way companies interact with customers as well as promote their products and

        services. At Local Planet, our overarching goal is to provide innovative solutions and
        successfully meet the varied needs of diverse markets globally.”



        The MEA region is regarded as a favourable destination for marketers and advertisers

        who seek to enhance brand visibility and awareness. This appeal of the market can be
        ascribed to a combination of factors, including the increasing number of businesses, rising

        brand competition, a large population, and high internet usage rates.



        Arnaud Verchere, Group CEO at Tonic International and Chairman of Local Planet MEA,
        stated: “We are delighted to partner with Local Planet as it expands into the MEA region.

        Our successful track record in the Middle East, has paved the way for this broader-scale
        strategic move. Our distinct understanding of the local markets, our entrepreneurial spirit,

        and our client-centric approach position us uniquely among the agency networks in the

        region. We are equipped to offer cutting-edge services ensuring consistency in operations
        and approaches and producing remarkable outcomes for brands in the region.”



        Carine Conradie-Haffejee and Alexei Pashkov, Co-Founders of Curiosity Africa, said: “We

        are thrilled to be a part of Local Planet MEA and contribute to the transformation of the
        advertising and marketing landscape in the region. With our ample resources, speed, and

        flexibility, we are well-prepared to strengthen business solutions in the region. Our
        expertise lies in effortlessly integrating global marketing technology solutions into daily

        operations, complemented by our capabilities in business intelligence, analytics, and
        marketing insights, enriching the portfolio of services offered by Local Planet MEA for

        clients in the region.”



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