Page 25 - LOCAL PLANET PR REPORT - FEBRUARY 2024

‘Local Planet MEA’ will operate across 63 regional markets, catering to the needs of

regional as well as international clients through 37 offices in locations, including the UAE,
KSA, Egypt, Algeria, Nigeria, Kenya, and South Africa. The network will further utilise the

resources, expertise, and tools offered by Tonic International, RMS Media, and Curiosity
Africa – all of which are supported by Local Planet International on a global scale.

According to industry reports, the Middle East marketing and advertising agency market is
projected to reach USD 9.87 billion by 2030, expanding at a compound annual growth rate

(CAGR) of 4.94 per cent from 2024 to 2030. Additionally, in Africa, entrepreneurs and
companies are increasingly seeking specialized services due to the burgeoning growth of

local and regional brands. Reports state that Africa Advertising market is projected to grow
at a 4.9% CAGR by 2029. Marketing professionals can benefit from the Local Planet MEA’s

thorough understanding of the local markets and the subtleties of customer behaviours that
are essential to brand success both regionally and globally.

Martyn Rattle, Global CEO of Local Planet, commented: “We are delighted to join forces
with Tonic International and two alliances to power our Local Planet MEA operations, owing

to their extensive expertise across the whole region. The rapidly evolving digital ecosystem
and numerous cutting-edge technologies have had a significant and profound impact on the

marketing, advertising, and media agency landscape, bringing a paradigm shift in the way
companies interact with customers as well as promote their products and services. At Local

Planet, our overarching goal is to provide innovative solutions and successfully meet the
varied needs of diverse markets globally.”

The MEA region is regarded as a favourable destination for marketers and advertisers who
seek to enhance brand visibility and awareness. This appeal of the market can be ascribed

to a combination of factors, including the increasing number of businesses, rising brand
competition, a large population, and high internet usage rates.

Arnaud Verchere, Group CEO at Tonic International and Chairman of Local Planet MEA,
stated: “We are delighted to partner with Local Planet as it expands into the MEA region.

Our successful track record in the Middle East, has paved the way for this broader-scale

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