Page 26 - LOCAL PLANET PR REPORT - FEBRUARY 2024

strategic move. Our distinct understanding of the local markets, our entrepreneurial spirit,
and our client-centric approach position us uniquely among the agency networks in the

region. We are equipped to offer cutting-edge services ensuring consistency in operations
and approaches and producing remarkable outcomes for brands in the region.”

Carine Conradie-Haffejee and Alexei Pashkov, Co-Founders of Curiosity Africa, said: “We
are thrilled to be a part of Local Planet MEA and contribute to the transformation of the

advertising and marketing landscape in the region. With our ample resources, speed, and
flexibility, we are well-prepared to strengthen business solutions in the region. Our expertise

lies in effortlessly integrating global marketing technology solutions into daily operations,
complemented by our capabilities in business intelligence, analytics, and marketing insights,

enriching the portfolio of services offered by Local Planet MEA for clients in the region.”

Today, businesses in the Middle East are making significant investments in data-driven
marketing, to better understand consumer behaviours and preferences, with 68 per cent of
marketers seeking to increase their data-related expenditure by 2024, as per the report

published by Data & Marketing Association (DMA).

To address these challenges and tap into the vast potential of the Middle East and Africa
(MEA) market, Local Planet MEA will develop and execute media communication

strategies, utilising a team of experts with a comprehensive understanding of business
requirements and media landscapes, to ensure the successful implementation of impactful

campaigns and communication solutions.

-ends-

https://www.arabbnews.com/english/Business-News.asp?id=5004