Page 31 - LOCAL PLANET PR REPORT - FEBRUARY 2024

2/6/24, 3:59 PM Local Planet officially launches ‘Local Planet MEA’

COMMERCIAL NEWS

The world’s largest privately held media and

communication agency network, Local Planet,
has marked its entry into the Middle East and

Africa (MEA) region.

‘Local Planet MEA’ strategically
headquartered in Dubai, is powered by the
Middle East’s leading independent full-

service creative marketing agency- Tonic
International, along with RMS Media and
Local Planet officially launches ‘Local Planet MEA’
Curiosity Africa, for Middle East and Africa
Feb 5, 2024 6:20 PM
respectively. This move completes Local
The world s largest privately held media and Planet's global expansion effectively to address

communication agency network Local Planet has the diverse needs of the dynamic Middle East
marked its entry into the Middle East and Africa (MEA) and Africa markets.
region. Local Planet MEA strategically headquartered
in...
‘Local Planet MEA’ will operate across 63
regional markets, catering to the needs of regional as well as international clients through 37 offices in

locations, including the UAE, KSA, Egypt, Algeria, Nigeria, Kenya, and South Africa. The network will
further utilise the resources, expertise, and tools offered by Tonic International, RMS Media, and

Curiosity Africa – all of which are supported by Local Planet International on a global scale.

Marketing and advertising agency market

According to industry reports, the Middle East marketing and advertising agency market is projected to
reach $9.87 billion by 2030, expanding at a compound annual growth rate (CAGR) of 4.94% from 2024

to 2030. Additionally, in Africa, entrepreneurs and companies are increasingly seeking specialized
services due to the burgeoning growth of local and regional brands. Reports state that Africa Advertising

market is projected to grow at a 4.9% CAGR by 2029. Marketing professionals can benefit from the
Local Planet MEA’s thorough understanding of the local markets and the subtleties of customer

behaviours that are essential to brand success both regionally and globally.

Martyn Rattle, Global CEO of Local Planet, commented: “We are delighted to join forces with Tonic
International and two alliances to power our Local Planet MEA operations, owing to their extensive

expertise across the whole region. The rapidly evolving digital ecosystem and numerous cutting-edge

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