Page 36 - LOCAL PLANET PR REPORT - FEBRUARY 2024

2/6/24, 4:00 PM UAE Business: Local Planet officially launches ‘Local Planet MEA’
that Africa Advertising market is projected to grow

at a 4.9% CAGR by 2029. Marketing professionals

can benefit from the Local Planet MEA’s thorough

understanding of the local markets and the

subtleties of customer behaviours that are essential

to brand success both regionally and globally.

Martyn Rattle, Global CEO of Local Planet,

commented: “We are delighted to join forces with

Tonic International and two alliances to power our

Local Planet MEA operations, owing to their

extensive expertise across the whole region. The

rapidly evolving digital ecosystem and numerous

cutting-edge technologies have had a significant

and profound impact on the marketing, advertising,

and media agency landscape, bringing a paradigm

shift in the way companies interact with customers

as well as promote their products and services. At

Local Planet, our overarching goal is to provide

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