Page 32 - LOCAL PLANET PR REPORT - FEBRUARY 2024

2/6/24, 3:59 PM Local Planet officially launches ‘Local Planet MEA’
technologies have had a significant and profound impact on the marketing, advertising, and media agency
landscape, bringing a paradigm shift in the way companies interact with customers as well as promote

their products and services. At Local Planet, our overarching goal is to provide innovative solutions and
successfully meet the varied needs of diverse markets globally.”

Arnaud Verchere, Group CEO at Tonic International and Chairman of Local Planet MEA, stated: “Our
successful track record in the Middle East, has paved the way for this broader-scale strategic move. Our

distinct understanding of the local markets, our entrepreneurial spirit, and our client-centric approach

position us uniquely among the agency networks in the region. We are equipped to offer cutting-edge
services ensuring consistency in operations and approaches and producing remarkable outcomes for
brands in the region.”

Carine Conradie-Haffejee and Alexei Pashkov, Co-Founders of Curiosity Africa, said: “With our ample
resources, speed, and flexibility, we are well-prepared to strengthen business solutions in the region. Our

expertise lies in effortlessly integrating global marketing technology solutions into daily operations,
complemented by our capabilities in business intelligence, analytics, and marketing insights, enriching

the portfolio of services offered by Local Planet MEA for clients in the region.”--TradeArabia News
Service

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