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3/13/24, 10:38 AM سﻧزﺑ نﺎﯾﺑﯾرأ - ﻖﯾوﺳﺗﻟاو نﻼﻋﻹا ﻲﻓ ءﻼﻣﻌﻟا برﺎﺟﺗ ءارﺛﻹ ﻲﻋﺎﻧطﺻﻻا ءﺎﻛذﻟا رﯾﺧﺳﺗ
ةءﺎﻔﻛ ﺰﻳﺰﻌﺗو ،ﺔﻔﻠﻜﺘﻟا ﺾﻔﺧو ،ﺔﺑﺎﺠﺘﺳ ا ﺖﻗو ﻊﻳ ﺗو ،ﺔﺳﺎﺴﺤﻟاو ﺔﻴﺳﺎﺳ ا ت ﻜﺸﻤﻟا ﺺﺨﻳ ﺎﻤﻴﻓ
ﺔﻴﻠﺧاﺪﻟا ﺎﻬﺗﺎﻧﺎﻴﺑ ﻦﻣ ﻲﺗاﺬﻟا ﻢﻠﻌﺘﻟا ﻰﻠﻋ ﺎﻬﺗرﺪﻗ ﻦﻋ ً ﻀﻓ ،ﺖﻗو يأ ﻲﻓ ﻞﺻاﻮﺘﻟا.
ﻪﻳﺪﻟ ﻲﻋﺎﻨﻄﺻ ا ءﺎﻛﺬﻟا ﱠ نإ ﻢﺛ ،ﻞﻴﻤﻌﻟا ﺔﺑﺮﺠﺗ ﻲﻓ ًﺎﻴﺳﺎﺳأ ًاءﺰﺟ ﺔﺼﺼﺨﻤﻟا تﺎﻧ ﻋ ا ﻢﻴﻤﺼﺗ ﺮﺒﺘﻌﻳو
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رﺎﻜﻓأ ءاﺮﻘﺘﺳ ﺔﺻﺮﻔﻟا ﻖﻳﻮﺴﺘﻟا ءاﺮﺒﺨﻟ ﺮﻓﻮﻳ ﺎﻤﻣ ،مﺪﺨﺘﺴﻤﻟﺎﺑ ﺔﺻﺎﺧ تﺎﻧ ﻋإ رﺎﻜﺘﺑا ﻰﻠﻋ ةرﺪﻘﻟا
ﻞﺟأ ﻦﻣ تﺎﻣﻮﻠﻌﻤﻟا ﻞﻳﺪﻌﺗو مﺪﺨﺘﺴﻤﻟا ﺪﻳﺪﺤﺗ ﻲﻋﺎﻨﻄﺻ ا ءﺎﻛﺬﻠﻟ ﻦﻜﻤﻳ ،ﻚﻟذ ﻰﻠﻋ ةو ﻋ .ﻦﻴﻗﻮﺴﺘﻤﻟا
تﺎﺤﻔﺻ ﻢﻴﻤﺼﺗ نﺎﻜﻣ ﺎﺑ ﺢﺒﺻأ ،ىﻮﺘﺤﻤﻟا ﺐﻟاﻮﻗ ءﺎﺸﻧإ ﻦﻣ ً ﺪﺑو .ﻪﻌﻣ ىﻮﻗأ ﻲﻔﻃﺎﻋ ﻞﺻاﻮﺗ ءﺎﻨﺑ
ﻲﻋﺎﻨﻄﺻ ا ءﺎﻛﺬﻟا ﻲﻣﺪﺨﺘﺴﻣ روﺪﻘﻤﺑ تﺎﺑ ،ﻚﻟﺬﻟ ﺔﺠﻴﺘﻧو .ﻊﻴﻤﺠﻟا ﺐﺳﺎﻨﺘﻟ ﺎﻬﺗﺎﻔﻴﺻﻮﺗ داﺪﻋإو تﺎﺠﺘﻨﻤﻟا
ﻞﺋﺎﺳﺮﻟا ﻊﻀﺨﺗ ﺚﻴﺣ ،ﺔﻔﻠﺘﺨﻤﻟا تاﻮﻨﻘﻟا ﺮﺒﻋ ﺎﻬﻨﻣ ﻞﻛ ﻢﻴﻴﻘﺗو تﺎﺠﺘﻨﻤﻟا تﺎﻔﻴﺻﻮﺘﻟ ةدﺪﻌﺘﻣ ﻞﺋاﺪﺑ رﺎﻜﺘﺑا
ﺔﻧرﺎﻘﻣ تارﺎﺒﺘﺧ ﺔﺼﺼﺨﻤﻟا A/B ﺔﻴﺼﺨﺸﻟ ًﺎﻘﻓو ﺺﺼﺨﻤﻟا ىﻮﺘﺤﻤﻟا ﻦﻴﺴﺤﺘﻟ ىؤﺮﻟا ﻊﻴﻤﺠﺗ ﻢﺘﻳو ،ﺔﻟﺎﻌﻓ
مﺪﺨﺘﺴﻣ ﻞﻛ.
رﺎﻤﺜﺘﺳ ا ﻰﻠﻋ ﺪﺋﺎﻌﻟا ﻦﻴﺴﺤﺘﻟ ﻲﻋﺎﻨﻄﺻ ا ءﺎﻛﺬﻟا تﺎﻴﺻﻮﺘﺑ ﺔﻧﺎﻌﺘﺳ ا
رﺎﻤﺜﺘﺳ ا ﻰﻠﻋ ﺪﺋﺎﻌﻟا ﻦﻴﺴﺤﺗ ﻞّﺜﻤﻳ ROI ﻲﻋﺎﻨﻄﺻ ا ءﺎﻛﺬﻟا ﺮﻓﻮﻳو ،تﺎﻛ ﻟا ﻰﻟإ ﺔﺒﺴﻨﻟﺎﺑ ةﺮﻴﺒﻛ ﺔﻴﻤﻫأ
ﻚﻟذ ﻖﻴﻘﺤﺗ ﻢﺘﻳو ،ﺔﻴﻧ ﻋ ا ت ﻤﺤﻟﺎﺑ مﺎﻴﻘﻟا ﺪﻨﻋ رﺎﻤﺜﺘﺳ ا ﻰﻠﻋ ﺪﺋﺎﻌﻟا ﻦﻴﺴﺤﺗ ﺎﻬﻧﺄﺷ ﻦﻣ ﺔﻟﺎﻌﻓ تﺎﻴﺻﻮﺗ
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ىﺮﺧ ا ﻞﻣاﻮﻌﻟا لﺎﺧدإو ﺔﻴﻟﺎﺤﻟا ثاﺪﺣ ﻟ ﻞﻣﺎﻛ ﺺﺤﻓو تﺎﻧﺎﻴﺒﻟا ﻞﺠﺴﻟ ﺔﻘﻴﻗد ﻞﻴﻠﺤﺗ ﺔﻴﻠﻤﻋ ءاﺮﺟإ ل ﺧ ﻦﻣ
ﻦﻤﺿ ﻲﻋﺎﻤﺘﺟ ا ﻞﺻاﻮﺘﻟا ﻞﺋﺎﺳو طﺎﺸﻧو ﻓﺎﻨﺘﻟا قﺎﻔﻧ او ،ﻲﻤﺳﻮﻤﻟا ﺮﻴﺛﺄﺘﻟا ﻞﺜﻣ ﻞﻴﻠﺤﺘﻟا ﺔﻴﻠﻤﻋ ﻦﻤﺿ
ﻦﻴﻣﺪﺨﺘﺴﻤﻟا تﺎﺑﺎﺠﺘﺳاو ،ﺔﻳرﺎﺠﺘﻟا ﺔﻣ ﻌﻟا ﺔﺌﻓ.
https://arabic.arabianbusiness.com/politics-economics/politics-economics-opinion/نطﺻﻻا-ءﺎﻛذﻟا-ل-ﺔﯾﻠﯾوﺣﺗﻟا-ةوﻘﻟا-رﯾﺧﺳﺗ 4/5
