Page 55 - LOCAL PLANET PR REPORT

Page 55 - LOCAL PLANET PR REPORT - FEBRUARY 2024

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2/6/24, 4:01 PM Local Planet officially launches ‘Local Planet MEA’ - WriteCaliber
Local Planet officially launches ‘Local Planet MEA’

Date: 05-Feb-2024

Source: Zawya

Sector: Industrial

Country: UAE

Who else needs to know?

Local Planet's robust presence spans 149 markets globally and boasts a combined turnover of

over USD 16 billion. The company is ranked among the top five largest agency networks on a
global scale. United Arab Emirates: The world’s largest privately held media and

communication agency network, Local Planet, marked its entry into the Middle East and Africa
(MEA) region. ‘Local Planet MEA’ strategically headquartered in Dubai, is powered by the

Middle East’s leading independent full-service creative marketing agency- Tonic International,

along with RMS Media and Curiosity Africa, for Middle East and Africa respectively. This move
completes Local Planet's global expansion effectively to address the diverse needs of the

dynamic Middle East and Africa markets. ‘Local Planet MEA’ will operate across 63 regional

markets, catering to the needs of regional as well as international clients through 37 offices in
locations, including the UAE, KSA, Egypt, Algeria, Nigeria, Kenya, and South Africa. The

network will further utilise the resources, expertise, and tools offered by Tonic International,
RMS Media, and Curiosity Africa – all of which are supported by Local Planet International on

a global scale. According to industry reports, the Middle East marketing and advertising
agency market is projected to reach USD 9.87

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