Page 53 - LOCAL PLANET PR REPORT - FEBRUARY 2024

2/6/24, 4:01 PM PRESSR: Local Planet officially launches ‘Local Planet MEA’ — TradingView News
innovative solutions and successfully meet the varied needs of

diverse markets globally.”

The MEA region is regarded as a favourable destination for marketers

and advertisers who seek to enhance brand visibility and awareness.

This appeal of the market can be ascribed to a combination of

factors, including the increasing number of businesses, rising brand

competition, a large population, and high internet usage rates.

Arnaud Verchere, Group CEO at Tonic International and Chairman of

Local Planet MEA, stated: “We are delighted to partner with Local

Planet as it expands into the MEA region. Our successful track record

in the Middle East, has paved the way for this broader-scale

strategic move. Our distinct understanding of the local markets, our

entrepreneurial spirit, and our client-centric approach position us

uniquely among the agency networks in the region. We are equipped

to offer cutting-edge services ensuring consistency in operations and

approaches and producing remarkable outcomes for brands in the

region.”

Carine Conradie-Haffejee and Alexei Pashkov, Co-Founders of

Curiosity Africa, said: “We are thrilled to be a part of Local Planet

MEA and contribute to the transformation of the advertising and

marketing landscape in the region. With our ample resources, speed,

and flexibility, we are well-prepared to strengthen business solutions

in the region. Our expertise lies in effortlessly integrating global

marketing technology solutions into daily operations, complemented

by our capabilities in business intelligence, analytics, and marketing

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