Page 52 - LOCAL PLANET PR REPORT - FEBRUARY 2024

2/6/24, 4:01 PM PRESSR: Local Planet officially launches ‘Local Planet MEA’ — TradingView News
offices in locations, including the UAE, KSA, Egypt, Algeria, Nigeria,

Kenya, and South Africa. The network will further utilise the

resources, expertise, and tools offered by Tonic International, RMS

Media, and Curiosity Africa – all of which are supported by Local

Planet International on a global scale.

According to industry reports, the Middle East marketing and

advertising agency market is projected to reach USD 9.87 billion by

2030, expanding at a compound annual growth rate (CAGR) of 4.94

per cent from 2024 to 2030. Additionally, in Africa, entrepreneurs

and companies are increasingly seeking specialized services due to

the burgeoning growth of local and regional brands. Reports state

that Africa Advertising market is projected to grow at a 4.9% CAGR

by 2029. Marketing professionals can benefit from the Local Planet

MEA’s thorough understanding of the local markets and the subtleties

of customer behaviours that are essential to brand success both

regionally and globally.

Martyn Rattle, Global CEO of Local Planet, commented: “We are

delighted to join forces with Tonic International and two alliances to

power our Local Planet MEA operations, owing to their extensive

expertise across the whole region. The rapidly evolving digital

ecosystem and numerous cutting-edge technologies have had a

significant and profound impact on the marketing, advertising, and

media agency landscape, bringing a paradigm shift in the way

companies interact with customers as well as promote their products

and services. At Local Planet, our overarching goal is to provide

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