Page 47 - LOCAL PLANET PR REPORT - FEBRUARY 2024

Arnaud Verchere, Group CEO at Tonic International and Chairman of Local Planet MEA,

stated: “We are delighted to partner with Local Planet as it expands into the MEA region.
Our successful track record in the Middle East, has paved the way for this broader-scale
strategic move. Our distinct understanding of the local markets, our entrepreneurial spirit,
and our client-centric approach position us uniquely among the agency networks in the
region. We are equipped to offer cutting-edge services ensuring consistency in operations
and approaches and producing remarkable outcomes for brands in the region.”

Carine Conradie-Haffejee and Alexei Pashkov, Co-Founders of Curiosity Africa, said: “We
are thrilled to be a part of Local Planet MEA and contribute to the transformation of the
advertising and marketing landscape in the region. With our ample resources, speed, and
flexibility, we are well-prepared to strengthen business solutions in the region. Our

expertise lies in effortlessly integrating global marketing technology solutions into daily
operations, complemented by our capabilities in business intelligence, analytics, and
marketing insights, enriching the portfolio of services offered by Local Planet MEA for
clients in the region.”

Today, businesses in the Middle East are making significant investments in data-driven

marketing, to better understand consumer behaviours and preferences, with 68 per cent of
marketers seeking to increase their data-related expenditure by 2024, as per the report
published by Data & Marketing Association (DMA).

To address these challenges and tap into the vast potential of the Middle East and Africa

(MEA) market, Local Planet MEA will develop and execute media communication strategies,
utilising a team of experts with a comprehensive understanding of business requirements
and media landscapes, to ensure the successful implementation of impactful campaigns
and communication solutions.

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