Page 43 - LOCAL PLANET PR REPORT - FEBRUARY 2024

2/6/24, 4:00 PM Local Planet officially launches Local Planet MEA – Media-Avataar Mena
compound annual growth rate (CAGR) of 4.94 per cent from 2024 to 2030.
Additionally, in Africa, entrepreneurs and companies are increasingly seeking

specialized services due to the burgeoning growth of local and regional

brands. Reports state that Africa Advertising market is projected to grow at a

4.9% CAGR by 2029. Marketing professionals can benefit from the Local

Planet MEA’s thorough understanding of the local markets and the subtleties
of customer behaviours that are essential to brand success both regionally

and globally.

Martyn Rattle, Global CEO of Local Planet, commented: “We are delighted to
join forces with Tonic International and two alliances to power our Local

Planet MEA operations, owing to their extensive expertise across the whole

region. The rapidly evolving digital ecosystem and numerous cutting-edge

technologies have had a significant and profound impact on the marketing,

advertising, and media agency landscape, bringing a paradigm shift in the
way companies interact with customers as well as promote their products and

services. At Local Planet, our overarching goal is to provide innovative

solutions and successfully meet the varied needs of diverse markets globally.”

The MEA region is regarded as a favourable destination for marketers and

advertisers who seek to enhance brand visibility and awareness. This appeal

of the market can be ascribed to a combination of factors, including the

increasing number of businesses, rising brand competition, a large

population, and high internet usage rates.

Arnaud Verchere, Group CEO at Tonic International and Chairman of

Local Planet MEA, stated: “We are delighted to partner with Local Planet as

it expands into the MEA region. Our successful track record in the Middle
East, has paved the way for this broader- scale strategic move. Our distinct

understanding of the local markets, our entrepreneurial spirit, and our client-

centric approach position us uniquely among the agency networks in the

region. We are equipped to offer cutting-edge services ensuring consistency
in operations and approaches and producing remarkable outcomes for brands

in the region.”

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