Page 42 - LOCAL PLANET PR REPORT - FEBRUARY 2024

2/6/24, 4:00 PM Local Planet officially launches Local Planet MEA – Media-Avataar Mena

Local Planet officially launches

Local Planet MEA

February 6, 2024 by MediavataarMe News Desk | Leave a comment

Local Planet's robust presence spans 149 markets globally and

boasts a combined turnover of over USD 16 billion.

The company is ranked among the top five largest agency networks on a

global scale.

The world’s largest privately held media and communication agency network,

Local Planet, marked its entry into the Middle East and Africa (MEA) region.

‘Local Planet MEA’ strategically headquartered in Dubai, is powered by the

Middle East’s leading independent full-service creative marketing agency-

Tonic International, along with RMS Media and Curiosity Africa, for Middle
East and Africa respectively. This move completes Local Planet's global

expansion effectively to address the diverse needs of the dynamic Middle

East and Africa markets.

‘Local Planet MEA’ will operate across 63 regional markets,

catering to the needs of regional as well as international clients

through 37 offices in locations, including the UAE, KSA, Egypt,
Algeria, Nigeria, Kenya, and South Africa. The network will

further utilise the resources, expertise, and tools offered by

Tonic International, RMS Media, and Curiosity Africa – all of

which are supported by Local Planet International on a global
scale.

According to industry reports, the Middle East marketing and advertising
agency market is projected to reach USD 9.87 billion by 2030, expanding at a

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