Page 44 - LOCAL PLANET PR REPORT - FEBRUARY 2024

2/6/24, 4:00 PM Local Planet officially launches Local Planet MEA – Media-Avataar Mena
Carine Conradie-Haffejee and Alexei Pashkov, Co-Founders of Curiosity
Africa, said: “We are thrilled to be a part of Local Planet MEA and contribute

to the transformation of the advertising and marketing landscape in the

region. With our ample resources, speed, and flexibility, we are well-prepared

to strengthen business solutions in the region. Our expertise lies in

effortlessly integrating global marketing technology solutions into daily
operations, complemented by our capabilities in business intelligence,

analytics, and marketing insights, enriching the portfolio of services offered

by Local Planet MEA for clients in the region.”

Today, businesses in the Middle East are making significant investments in

data-driven marketing, to better understand consumer behaviours and

preferences, with 68 per cent of marketers seeking to increase their data-

related expenditure by 2024, as per the report published by Data &

Marketing Association (DMA).

To address these challenges and tap into the vast potential of the Middle East

and Africa (MEA) market, Local Planet MEA will develop and execute media

communication strategies, utilising a team of experts with a comprehensive
understanding of business requirements and media landscapes, to ensure the

successful implementation of impactful campaigns and communication

solutions.

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