Page 27 - MBRF PR REPORT - January 2025

Press Release

the knowledge and publishing fields, discussing a wide range of topics and highlighting the

numerous prominent books that have garnered widespread readership.

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The 12 edition of the ‘Bil Arabi’ initiative marked the conclusion of MBRF’s initiatives in 2024.
The objective of this initiative is to foster the use of the Arabic language in day-to-day
interactions. Most recently, the initiative received the ‘King Salman Global Academy Award for

Arabic Language’ in its third edition, recognizing its remarkable achievements in supporting and
enriching the Arabic language. The campaign garnered widespread engagement from the public,

featuring a variety of events and activities celebrating the Arabic language across major shopping
centers in the UAE. Additionally, the hashtag #bilarabi saw significant traction on social media.

The campaign also extended its reach internationally, with events organized in Bahrain, Egypt,
the UK, Kazakhstan, and Pakistan.

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