Page 60 - UAE Ministry of Culture PR REPORT - SEPTEMBER 2025

9/22/25, 11:59 AM Ministry of Culture launches ‘Path of Creativity’ Programme to train, employ Emiratis in cultural, creative industries – UAE Busines…

Ministry of Culture launches ‘Path of Creativity’ Programme to

train, employ Emiratis in cultural, creative industries

BY CONTENT ADMIN

ABU DHABI, 20th September, 2025 (WAM) – The Ministry of Culture – in collaboration with the Emirati
Talent Competitiveness Council (Nafis), the General Women’s Union (GWU), and UAE Media Council – is set
to launch ‘Path of Creativity’ programme, aimed at supporting citizens seeking employment in the cultural and
creative industries. The programme will be hosted at the Maqam Council in Al Ain City on 25 September 2025,
bringing together federal and local entities as well as private sector companies.

The initiative is designed to connect Emirati creatives with job opportunities that align with their skills and
expertise, ensuring their talents are fully utilised while strengthening the contribution of the cultural and creative
industries to the nation’s economy. By establishing direct communication channels between creatives and private
sector institutions, the program seeks to streamline the employment process and foster collaborations across
various creative fields.

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