Page 150 - KHALIFA FUND PR REPORT MAY 2025

5/23/25, 1:17 PM "Made in the Emirates" Forum Embraces Youth Innovations That Boost National Industry » Emirates 24
Al Khazaimi also noted the announcement made during the forum's participation in the signing of
several new agreements with Khalifa University and the Ministry of Industry and Advanced Technology,
stressing that all of the Fund's efforts align with the UAE's strategic vision to support local
manufacturing and enhance the position of Emirati products in the markets.

Engineer Abdullah Salem Al Badi, a technology specialist and owner of Senyar Technology, a project
supported by the Khalifa Fund for Enterprise Development, said: “Our participation in the forum
represents a valuable opportunity to showcase the smart solutions our company offers in the
advanced technology sector.”

He added: “During the forum, we launched the Sanadak platform, a smart digital conversation platform
powered by artificial intelligence technologies that aims to improve user experience in the industrial
and services sectors. I appreciate the Fund’s support, which has played a pivotal role in our company’s
growth and expansion and helped us develop our manufacturing capabilities within the UAE’s
advanced industrial environment.”

He continued: “We are proud of this participation, which has provided us with an opportunity to open
up to new markets. We extend our thanks and gratitude to our wise leadership, which has provided
innovators with a unique platform to showcase their ideas and products, contributing to strengthening
the UAE’s position as an incubator for future industries.”

Dr. Khadija Al Ameri, founder of the "EntFit" project, expressed her pride in participating in the "Made
in the Emirates" forum, stressing that the event represents a strategic platform for entrepreneurs and
an exceptional opportunity to showcase Emirati health innovations to a wide audience of investors and
decision-makers.

She said: “We are proud to be the owners of the first Emirati product of healthy, sugar-free chocolate,
manufactured locally with the support of the Khalifa Fund for Enterprise Development, the Ministry of
Industry and Advanced Technology, and the Department of Health – Abu Dhabi. Through the forum, we
were given a unique opportunity to showcase our products, which aim to improve lifestyles and
promote public health in an environment that encourages innovation and entrepreneurship.”

She added that the forum is not limited to showcasing products, but rather represents a true platform
for exchanging expertise, building strategic partnerships, and developing relationships that support
the growth and expansion of startups.

She praised the Khalifa Fund's significant role in supporting and empowering entrepreneurs, saying,
"My journey began with a small idea. Today, thanks to the Fund's continued support, we are producing
locally and preparing to expand into new markets." She noted that the Fund has signed memoranda of
understanding with strategic partners across the country, enabling us to expand into multiple sectors
and transform ideas into innovative products that support the national economy.

She said, "The forum enabled us to transform our ideas into tangible projects that support our
country's drive toward a healthy society and align with our wise leadership's vision in the fields of
technology, innovation, and national industries that aim to achieve global recognition."

Marwan Al Sarkal, founder and CEO of Carter & White, an Emirati fashion and accessories company,
said: “The forum represents a leading national platform that enhances the standing of local industries
and supports their access to global markets. Our participation in this important event comes as part of
our efforts to localize our luxury products within the UAE and emphasize the quality and excellence of
the national industry.”
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