Page 53 - AJMAN TOURISM PR REPORT - March 2025

3/10/25, 10:25 AM Ajman Department of Tourism Development Concludes ITB Berlin 2025 Participation and Launches European Office - UPPERNE…
During the exhibition, ADTD emphasized its ongoing initiatives aimed at achieving Ajman’s visionary strategy for
sustainable development. The department aims to position the emirate as a prime destination for international
tourism businesses seeking opportunities in emerging markets. A notable highlight of the event was the signing of a
partnership agreement with Pure Touristik to establish a representative office in Europe, specifically covering
Germany, Austria, and Switzerland.

This partnership is expected to enhance the promotion of Ajman’s tourism sector, attract more European visitors, and
open new communication channels with tourism companies, investors, and destination management firms. The
initiative is designed to strengthen business and tourism cooperation while promoting international cultural relations,
thereby underscoring Ajman’s unique appeal as a sustainable tourism and environmental destination.

Leading travel agencies and hospitality establishments from Ajman, including Ajman Saray, Fairmont Ajman, and
Wyndham Garden Ajman Corniche, participated in the exhibition. These entities played a crucial role in promoting
Ajman’s vibrant hospitality sector and enhancing its tourism attractiveness.

His Excellency Mahmood Khaleel Alhashmi, Director General of ADTD, remarked that the significant turnout at their
pavilion during ITB Berlin 2025 reflects their ambitious vision to elevate local tourism. He emphasized that
showcasing Ajman’s attractions positions the emirate as a world-class travel destination and reaffirms their
commitment to highlighting investment opportunities and expanding strategic partnerships.

ADTD’s involvement in this notable event aligns with its ongoing efforts to boost Ajman’s tourism sector, which has
experienced remarkable growth, including an 8% increase in international visitors and a rise in tourism revenues
compared to 2023. ITB Berlin 2025 serves as a vital platform for opening new horizons, attracting investments, and
expanding global partnerships, further solidifying Ajman’s dynamic tourism industry.

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