Page 49 - AJMAN TOURISM PR REPORT - March 2025

3/10/25, 10:25 AM Ajman’s Tourism Revolution Takes Europe by Storm with Trailblazing Partnerships and Unprecedented Growth at ITB Berlin 2025 …
participation at ITB Berlin was a significant step in positioning Ajman as a leading tourism
and hospitality hub in the region while strengthening its footprint in the European market.
Ajman’s Vision for Sustainable and Global Tourism Growth
Ajman has been experiencing a remarkable surge in international tourism. Over the past
year, the emirate has witnessed an 8% rise in international visitor numbers, along with
significant growth in tourism revenues. At ITB Berlin 2025, ADTD emphasized its
commitment to sustainable tourism, focusing on environmentally friendly initiatives and
responsible travel practices that align with Ajman’s long-term tourism strategy.

The emirate’s representation at ITB Berlin served as a crucial opportunity to promote Ajman’s
world-class hospitality offerings, cultural heritage, and growing tourism infrastructure.

Some of the key highlights presented at the event included:

Luxury Hospitality Expansion – Showcasing Ajman’s growing portfolio of luxury hotels,
beachfront resorts, and boutique accommodations.
Sustainable Tourism Initiatives – Promoting Ajman as a leader in eco-tourism, green hotels,
and cultural tourism experiences.
Investment and Business Partnerships – Strengthening international collaborations to boost
tourism-related investments.
Ajman’s Cultural Heritage – Highlighting the emirate’s rich history, heritage sites, and
authentic Emirati experiences.

Strategic Partnership to Expand Ajman’s Reach in Europe
One of the most significant milestones achieved during ITB Berlin 2025 was the signing of
a strategic partnership agreement with Pure Touristik. This collaboration will establish a
dedicated representative office in Europe, covering key markets such as Germany,
Austria, and Switzerland.

This initiative is designed to:

Enhance Ajman’s visibility in the European market
Attract a higher volume of visitors from Europe
Open new communication channels with European tourism businesses, investors, and
destination management companies
Support sustainable tourism growth and international cultural exchange

By tapping into the high-potential European tourism market, Ajman aims to expand its
reach, attract premium travelers, and strengthen business relations with key tourism
industry stakeholders.

Ajman’s Hospitality Sector on Display at ITB Berlin

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