Page 47 - AJMAN TOURISM PR REPORT - March 2025

3/10/25, 10:24 AM Ajman Department of Tourism Development Concludes Participation in ITB Berlin 2025 and Announces the Launch of Its Europea…
During the exhibition, ADTD signed a partnership agreement with Pure Touristik to establish a representative office in
the European market, covering Germany, Austria, and Switzerland. This collaboration aims to enhance the promotion of

Ajman’s tourism sector, attract more visitors from Europe, and open new communication channels with tourism
companies, investors, and destination management firms. The initiative will help strengthen business and tourism

cooperation, support international cultural relations, and highlight Ajman’s unique position as a sustainable tourism and
environmental destination.

The exhibition also saw the participation of leading travel agencies and hospitality establishments from Ajman,

including Ajman Saray, Fairmont Ajman, Ajman Hotel by Blazon Hotels, Bahi Ajman Palace Hotel, Wyndham Garden
Ajman Corniche, Perfect Journeys, and Reza International Tourism. These key industry players played a vital role in

promoting Ajman’s thriving hospitality sector and enhancing its tourism appeal.

His Excellency Mahmood Khaleel Alhashmi, Director General of ADTD, stated: “The significant turnout at our pavilion
during ITB Berlin 2025 reflects our ambitious vision to elevate local tourism by showcasing Ajman’s top attractions and
positioning the emirate as a world-class travel destination. Our participation in this prestigious platform reaffirms our

commitment to highlighting key investment opportunities and expanding strategic partnerships in alignment with the
leadership’s vision to drive tourism development and build a strong, sustainable economy.”

ADTD’s participation in this major event is part of its ongoing efforts to boost Ajman’s tourism sector, which has

witnessed remarkable growth, with an 8% increase in international visitors and a rise in tourism revenues compared to
2023. ITB Berlin 2025 serves as a significant platform for opening new horizons, attracting investments, and expanding

global partnerships, further strengthening Ajman’s dynamic and flourishing tourism industry.

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