Page 43 - AJMAN TOURISM PR REPORT - March 2025

3/10/25, 10:24 AM Ajman Department Of Tourism Development Concludes Participation In ITB Berlin 2025 And Announces The Launch Of Its Europe…
markets.

During the exhibition, ADTD signed a partnership agreement with Pure Touristik to establish a
representative office in the European market, covering Germany, Austria, and Switzerland.
This collaboration aims to enhance the promotion of Ajman's tourism sector, attract more
visitors from Europe, and open new communication channels with tourism companies,
investors, and destination management firms. The initiative will help strengthen business and
tourism cooperation, support international cultural relations, and highlight Ajman's unique
position as a sustainable tourism and environmental destination.
The exhibition also saw the participation of leading travel agencies and hospitality
establishments from Ajman, including Ajman Saray, Fairmont Ajman, Ajman Hotel by Blazon
Hotels, Bahi Ajman Palace Hotel, Wyndham Garden Ajman Corniche, Perfect Journeys, and
Reza International Tourism. These key industry players played a vital role in promoting
Ajman's thriving hospitality sector and enhancing its tourism appeal.
His Excellency Mahmood Khaleel Alhashmi, Director General of ADTD, stated:“The
significant turnout at our pavilion during ITB Berlin 2025 reflects our ambitious vision to
elevate local tourism by showcasing Ajman's top attractions and positioning the emirate as a
world-class travel destination. Our participation in this prestigious platform reaffirms our
commitment to highlighting key investment opportunities and expanding strategic
partnerships in alignment with the leadership's vision to drive tourism development and build
a strong, sustainable economy.”
ADTD's participation in this major event is part of its ongoing efforts to boost Ajman's tourism
sector, which has witnessed remarkable growth, with an 8% increase in international visitors
and a rise in tourism revenues compared to 2023. ITB Berlin 2025 serves as a significant
platform for opening new horizons, attracting investments, and expanding global
partnerships, further strengthening Ajman's dynamic and flourishing tourism industry.
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