Page 45 - AJMAN TOURISM PR REPORT - March 2025

3/10/25, 10:24 AM Ajman Department of Tourism Development Concludes Participation in ITB Berlin 2025 - Middle East News 247

During the exhibition, ADTD signed a partnership agreement with Pure Touristik to establish a representative
office in the European market, covering Germany, Austria, and Switzerland. This collaboration aims to

enhance the promotion of Ajman’s tourism sector, attract more visitors from Europe, and open new
communication channels with tourism companies, investors, and destination management firms. The
initiative will help strengthen business and tourism cooperation, support international cultural relations, and

highlight Ajman’s unique position as a sustainable tourism and environmental destination.

The exhibition also saw the participation of leading travel agencies and hospitality establishments from

Ajman, including Ajman Saray, Fairmont Ajman, Ajman Hotel by Blazon Hotels, Bahi Ajman Palace Hotel,
Wyndham Garden Ajman Corniche, Perfect Journeys, and Reza International Tourism. These key industry

players played a vital role in promoting Ajman’s thriving hospitality sector and enhancing its tourism appeal.

His Excellency Mahmood Khaleel Alhashmi, Director General of ADTD, stated: “The significant turnout at

our pavilion during ITB Berlin 2025 reflects our ambitious vision to elevate local tourism by showcasing
Ajman’s top attractions and positioning the emirate as a world-class travel destination. Our participation in
this prestigious platform reaffirms our commitment to highlighting key investment opportunities and

expanding strategic partnerships in alignment with the leadership’s vision to drive tourism development and
build a strong, sustainable economy.”

ADTD’s participation in this major event is part of its ongoing efforts to boost Ajman’s tourism sector, which
has witnessed remarkable growth, with an 8% increase in international visitors and a rise in tourism revenues
compared to 2023. ITB Berlin 2025 serves as a significant platform for opening new horizons, attracting

investments, and expanding global partnerships, further strengthening Ajman’s dynamic and flourishing
tourism industry.

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