Page 75 - AJMAN TOURISM PR REPORT - March 2025

3/3/25, 9:57 AM Ajman Tourism to showcase Emirate’s iconic attractions and experiences at ITB Berlin 2025 - Biz Today
As part of its participation at the event, ADTD will highlight Ajman’s forward-looking vision for
sustainable development, positioning the Emirate as a prime destination for international tourist

brands seeking promising markets and potential visitors. Moreover, leading travel agencies and
hospitality brands from Ajman will also take part in the event, spotlighting the Emirate’s

exemplary tourism and hospitality landscape. These include ‘Ajman Saray – A Luxury Collection
Resort’, ‘Fairmont Ajman’, ‘Ajman Hotel managed by Blazon Hotels’, ‘Bahi Hotel’, ‘Wyndham
Garden Ajman Corniche’, ‘Perfect Journeys’, as well as ‘Rida International Tourism & Travel’.

H.E. Mahmood Khaleel Alhashmi, Director-General of the Ajman Tourism Development

Department said: “At ADTD, we strive to elevate the local tourism sector by showcasing the
Emirate’s unique attractions to global audiences. Our participation in ITB Berlin 2025 aligns with
our strategic vision to position Ajman as a world-class travel destination, blending cultural

authenticity, natural beauty, and modern hospitality. By leveraging this global platform, we aim
to highlight key investment opportunities, forge strategic partnerships, and showcase Ajman’s

commitment to sustainable tourism development.”

The participation coincides with the rapid expansion of the Ajman tourism sector, which

witnessed an 8 per cent increase in visitor inflow and a 5 per cent rise in tourist revenue last
year as compared to 2023. With international travellers comprising over 62 per cent of total

visitors, led by German tourists, ITB Berlin 2025 presents an ideal platform to amplify this
momentum, expand market reach, and drive investments into the Emirate’s flourishing tourism

landscape.

Led by its long-standing legacy, the exhibition is poised to further strengthen Ajman’s
burgeoning international presence and global appeal by highlighting exemplary offerings,
opening up access to new markets and driving investment into the local tourism sector.

rafiq@biztoday.news

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