Page 78 - AJMAN TOURISM PR REPORT - March 2025

3/3/25, 9:58 AM Ajman Tourism to showcase Emirate’s iconic attractions and experiences at ITB Berlin 2025 | iHeartEmirates

beauty, and modern hospitality. By leveraging this global platform, we aim to highlight key

investment opportunities, forge strategic partnerships, and showcase Ajman’s commitment to

sustainable tourism development.”

The participation coincides with the rapid expansion of the Ajman tourism sector, which

witnessed an 8 per cent increase in visitor inflow and a 5 per cent rise in tourist revenue last

year as compared to 2023. With international travellers comprising over 62 per cent of total

visitors, led by German tourists, ITB Berlin 2025 presents an ideal platform to amplify this

momentum, expand market reach, and drive investments into the Emirate’s flourishing tourism
landscape.

Led by its long-standing legacy, the exhibition is poised to further strengthen Ajman’s

burgeoning international presence and global appeal by highlighting exemplary offerings,
opening up access to new markets and driving investment into the local tourism sector.

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