Page 82 - AJMAN TOURISM PR REPORT - March 2025

3/3/25, 9:58 AM Ajman Tourism to Showcase the Emirate’s Iconic Attractions and Sustainable Experiences at ITB Berlin, Strengthening its Global App…
at the upcoming ITB Berlin 2025. The event, taking place from March 4 to 6 in Berlin,
Germany, is one of the largest and most influential trade shows in the world. This exhibition
will bring together the key players in the international tourism sector, including industry
leaders, travel operators, and enthusiasts from all over the globe. Through this participation,
the Ajman Department of Tourism Development (ADTD) aims to enhance the Emirate’s
position as a leading destination for global tourism.

Commitment to Sustainable Tourism

The ADTD’s involvement in ITB Berlin 2025 aligns with its strategic objective of positioning
Ajman as an ideal destination for both international tourists and international tourism brands
looking to explore promising markets. A core focus will be on sustainable development and
the Emirate’s vision for the future. Ajman’s forward-looking approach to tourism development
will be on full display, highlighting the importance of sustainability in attracting and retaining
visitors. The ADTD aims to communicate the Emirate’s dedication to preserving its cultural
authenticity while expanding its tourism sector.

Showcasing Ajman’s Hospitality and Attractions

As part of its presentation at ITB Berlin, a number of leading travel agencies and hospitality
brands from Ajman will also take part in the event. Among these will be prominent
establishments such as ‘Ajman Saray – A Luxury Collection Resort,’ ‘Fairmont Ajman,’
‘Ajman Hotel managed by Blazon Hotels,’ ‘Bahi Hotel,’ ‘Wyndham Garden Ajman Corniche,’
and ‘Perfect Journeys.’ These well-regarded brands are set to spotlight Ajman’s exceptional
tourism and hospitality landscape, offering a glimpse of the high-quality services and
experiences that visitors can expect. In addition, ‘Rida International Tourism & Travel’ will be
participating, helping to further promote the variety of travel options available within the
Emirate.

Ajman’s Growth in Tourism
The timing of Ajman’s participation in ITB Berlin 2025 coincides with the impressive growth of
the Emirate’s tourism sector. In the previous year, Ajman saw an 8 percent increase in visitor
inflows and a 5 percent rise in tourist revenue compared to 2023. With international travelers
accounting for over 62 percent of total visitors to the region, Germany leads the way in terms
of inbound tourism. This demonstrates a strong and growing interest from foreign markets,
particularly from Germany, which is seen as a key source of visitors. ITB Berlin 2025
provides a strategic opportunity for Ajman to build on this momentum, further expanding its
reach and appealing to more international travelers.

Impact on the Travel Industry

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