Page 3 - NewTech Insurance PR REPORT - March 2024
P. 3
MEDIA MONITORING REPORT
(March 2024)
NewTech Insurance
1 Press Release was issued for Ontegra
1 Opinion Piece was issued for Ontegra
The press release was sent to all local, Pan-Arab English, and Arabic publications.
TOTAL VALUE - ARABIC & ENGLISH PRESS RELEASES IN UAE
AED.
Arabic Total AED 170,700
*Arabic Total Value of Spend 1:4 AED 682,800
English Total AED 349,300
*English Total Value of Spend 1:4 AED 1,397,200
TOTAL AED 2,080,000
*This calculation is based on the principle that editorial has four times the value of paid-for
advertising, as surveys have proven that majority of readers tend to believe the veracity of
editorial is four times more than paid-for advertising.
