Page 8 - JGROUP PR REPORT MARCH 2025

Press Release

AR Lab and Snapchat collaborate on an innovative Augmented Reality

IftAR gift experience

The partnership blends timeless traditions with modern day technology to create immersive
IftAR gift boxes for Snap’s business partners

UAE, 25 March 2025: The AR Lab, a leading innovator in Augmented Reality (AR), has
partnered with Snapchat, to offer a unique augmented reality-enhanced Iftar experience.

Developed for Snap’s key partners and stakeholders as a Ramadan gift, the carefully curated

box combines pioneering AR technology with Ramadan traditions, offering an unforgettable
experience for the Holy Month.

The exquisitely designed package features a striking crescent-shaped die-cut, revealing a
beautifully designed yellow plate, inspired by the Snap branding and adorned with the iconic

Snap Ghost logo. Alongside the plate, the box includes a printed ‘Snapcode’, inviting recipients
to scan and unlock Snapchat’s exclusive marker technology. Further enhancing the memorable

unboxing experience, when pointing the camera at the Snap plate’, three traditional Ramadan

dishes appear virtually using AR. Brought to life on a personalised table mat, a description of
each dish will also be visible, providing inspiration while honouring traditional Iftar

experiences. e

Wissam Jomaa, CEO & Founder, The AR Lab said: “We are proud to announce our latest

collaboration with the leading connectivity platform, Snapchat, aimed at offering an exclusive

AR-driven ‘IftAR’ experience to its stakeholders and partners. This unique project highlights
the potential of advanced technologies, such as AR, to create meaningful and highly engaging

experiences. The groundbreaking initiative, while underscoring Ramadan’s spirit of unity, also
reflects our long-standing commitment to making technology a part of everyday life, for

enhanced ease, convenience and leisure.”

Karim Refaat, Business Marketing Manager, Snap Inc., said: “We are thrilled to partner
with The AR Lab to bring this innovative ‘IftAR’ experience to life. As the leading platform

of choice for GCC locals to stay connected, Snap is deeply rooted in the region’s culture, and