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we take pride in blending cherished traditions with cutting-edge technology.” He added,
“Through this initiative, we wanted to honor the sacred traditions of the holy month, while

showcasing the power of our pioneering AR technology to create more meaningful and

immersive experiences. Just as we enable brands to connect authentically with their audiences,
this gift is our way of showing appreciation to our valued partners in a way that is both

innovative, and culturally relevant.”

The Ramadan 2025 ‘IftAR’ experience from the AR Lab and Snap highlights how technology

can bridge the gap between tradition and modernity to create unforgettable memories. It further
underscores the role of collaboration in driving innovation for all stakeholders

-Ends-

About Snap Inc.

Snap is a technology company. We believe the camera presents the greatest opportunity to
improve the way people live and communicate. Snap contributes to human progress by
empowering people to express themselves, live in the moment, learn about the world, and
have fun together. The Company’s three core products are Snapchat, a visual messaging app
that enhances your relationships with friends, family, and the world; Lens Studio, an
augmented reality platform that powers AR across Snapchat and other services; and its AR
glasses, Spectacles.

For further information, please contact:

Orient Planet Group (OPG)
Tel: +971 4 4562888
Email: media@orientplanet.com
Website: www.orientplanet.com