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3/28/25, 12:35 PM Company News in Egypt: AR Lab and Snapchat collaborate on an innovative Augmented Reality IftAR gift experience

AR Lab and Snapchat collaborate on an innovative Augmented Reality

IftAR gift experience

The partnership blends timeless traditions with modern day technology to create

immersive IftAR gift boxes for Snap’s business partners

UAE, 25 March 2025: The AR Lab, a leading innovator in Augmented Reality
(AR), has partnered with Snapchat, to offer a unique augmented reality-enhanced

Iftar experience. Developed for Snap’s key partners and stakeholders as a Ramadan
gift, the carefully curated box combines pioneering AR technology with Ramadan
traditions, offering an unforgettable experience for the Holy Month.

The exquisitely designed package features a striking crescent-shaped die-cut,

revealing a beautifully designed yellow plate, inspired by the Snap branding and
adorned with the iconic Snap Ghost logo. Alongside the plate, the box includes a
printed ‘Snapcode’, inviting recipients to scan and unlock Snapchat’s exclusive
marker technology. Further enhancing the memorable unboxing experience, when
pointing the camera at the Snap plate’, three traditional Ramadan dishes appear

virtually using AR. Brought to life on a personalised table mat, a description of each
dish will also be visible, providing inspiration while honouring traditional Iftar
experiences. e

Wissam Jomaa, CEO & Founder, The AR Lab said: “We are proud to announce

our latest collaboration with the leading connectivity platform, Snapchat, aimed at
offering an exclusive AR-driven ‘IftAR’ experience to its stakeholders and partners.
This unique project highlights the potential of advanced technologies, such as AR, to

create meaningful and highly engaging experiences. The groundbreaking initiative,
while underscoring Ramadan’s spirit of unity, also reflects our long-standing
commitment to making technology a part of everyday life, for enhanced ease,
convenience and leisure.”

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