Page 15 - JGROUP PR REPORT MARCH 2025

3/28/25, 12:35 PM Company News in Egypt: AR Lab and Snapchat collaborate on an innovative Augmented Reality IftAR gift experience
Karim Refaat, Business Marketing Manager, Snap Inc., said: “We are thrilled to
partner with The AR Lab to bring this innovative ‘IftAR’ experience to life. As the
leading platform of choice for GCC locals to stay connected, Snap is deeply rooted

in the region’s culture, and we take pride in blending cherished traditions with
cutting-edge technology.” He added, “Through this initiative, we wanted to honor
the sacred traditions of the holy month, while showcasing the power of our
pioneering AR technology to create more meaningful and immersive experiences.

Just as we enable brands to connect authentically with their audiences, this gift is our
way of showing appreciation to our valued partners in a way that is both innovative,
and culturally relevant.”

The Ramadan 2025 ‘IftAR’ experience from the AR Lab and Snap highlights how

technology can bridge the gap between tradition and modernity to create
unforgettable memories. It further underscores the role of collaboration in driving
innovation for all stakeholders

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