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3/28/25, 12:35 PM AR Lab and Snapchat Launch AR-Enhanced Iftar Gift | Immersive Technology
Snapchat and AR Lab Join Forces to Launch Innovative

Augmented Reality Gift for Ramadan 2025

Snapchat partnered with the AR Lab, a well-known innovator in Augmented Reality (AR),
to provide a specially improved Iftar experience using augmented reality. Specifically
created as a Ramadan present for Snap’s notable partners and stakeholders, this

carefully chosen product combines cutting-edge augmented reality technology with
beloved Ramadan customs to provide recipients with an enjoyable and memorable

experience during the Holy Month.

The exquisitely designed present packaging has a die-cut opening in the form of a

crescent, revealing a chic yellow plate with the unique Snap Ghost emblem and creative
inspiration from Snap’s iconic branding. This custom plate comes with a printed

Snapcode that the receivers may scan to use Snapchat’s in-house AR marker
technology. This unique function turns a customary Ramadan rite into a digitally
enhanced experience, greatly increasing the thrill of the unwrapping moment.

The AR technology quickly creates three classic Ramadan meals that are vividly

presented on a personalised table mat as the recipients aim their camera at the unique
Snap plate. Every virtual meal has a thorough explanation that combines creativity with
reverence for traditional Iftar traditions. This creative and culturally significant fusion of

contemporary augmented reality technology and traditional components captures the
essence of Ramadan.

The CEO and creator of The AR Lab, Wissam Jomaa, underlined the company’s delight
in working with Snapchat, a top connectivity platform, to provide its valued partners and

stakeholders with this unique AR-driven “IftAR” experience. He went on to say that this
creative project shows the enormous potential of cutting-edge technology like

augmented reality, enabling experiences that are both profoundly relevant and
captivating. In keeping with The AR Lab’s long-standing mission to seamlessly integrate
technology into everyday life for increased convenience, leisure, and pleasure, Jomaa

emphasised that this initiative highlights the spirit of oneness essential to Ramadan.

The business marketing manager for Snap Inc., Karim Refaat, was excited about the

partnership with The AR Lab and emphasised Snapchat’s strong ties to local culture,
particularly among GCC citizens. Refaat went on to highlight the company’s pleasure in

fusing innovative technical solutions with cherished cultural values. With this unique
project, Snapchat aimed to respect the holy customs of the month of Ramadan while
also demonstrating their cutting-edge augmented reality skills to provide more engaging

and significant user experiences. Refaat claims that the campaign is a prime example of
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