Page 18 - JGROUP PR REPORT MARCH 2025

3/28/25, 12:35 PM AR Lab and Snapchat Launch AR-Enhanced Iftar Gift | Immersive Technology
Snapchat’s dedication to empowering companies to engage with their audience

genuinely, expressing thanks to their key partners in a way that is both creative and
culturally relevant.

One notable example of how technology can successfully bridge the gap between
tradition and modern innovation is the partnership between Snapchat and The AR Lab
on the Ramadan 2025 ‘IftAR’ gift, which produced unforgettable experiences. This

cooperative endeavour also emphasises how crucial strategic cooperation is to
advancing significant technology innovations that benefit all parties.

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