Page 21 - JGROUP PR REPORT MARCH 2025

AR Lab and Snapchat collaborate on an innovative Augmented Reality IftAR gift experience

• March 25, 2025

The partnership blends timeless traditions with modern day technology to create immersive
IftAR gift boxes for Snap’s business partners

UAE, 25 March 2025: The AR Lab, a leading innovator in Augmented Reality (AR), has partnered with
Snapchat, to offer a unique augmented reality-enhanced Iftar experience. Developed for Snap’s key
partners and stakeholders as a Ramadan gift, the carefully curated box combines pioneering AR
technology with Ramadan traditions, offering an unforgettable experience for the Holy Month.

The exquisitely designed package features a striking crescent-shaped die-cut, revealing a
beautifully designed yellow plate, inspired by the Snap branding and adorned with the iconic Snap
Ghost logo. Alongside the plate, the box includes a printed ‘Snapcode’, inviting recipients to scan
and unlock Snapchat’s exclusive marker technology. Further enhancing the memorable unboxing
experience, when pointing the camera at the Snap plate’, three traditional Ramadan dishes appear
virtually using AR. Brought to life on a personalised table mat, a description of each dish will also be
visible, providing inspiration while honouring traditional Iftar experiences. e

Wissam Jomaa, CEO & Founder, The AR Lab said: “We are proud to announce our latest
collaboration with the leading connectivity platform, Snapchat, aimed at offering an exclusive AR-
driven ‘IftAR’ experience to its stakeholders and partners. This unique project highlights the
potential of advanced technologies, such as AR, to create meaningful and highly engaging
experiences. The groundbreaking initiative, while underscoring Ramadan’s spirit of unity, also
reflects our long-standing commitment to making technology a part of everyday life, for enhanced
ease, convenience and leisure.”

https://thebrandberries.com/ar-lab-and-snapchat-collaborate-on-an-innovative-augmented-
reality-iftar-gift-experience/