Page 22 - JGROUP PR REPORT MARCH 2025

Karim Refaat, Business Marketing Manager, Snap Inc., said: “We are thrilled to partner with The
AR Lab to bring this innovative ‘IftAR’ experience to life. As the leading platform of choice for GCC
locals to stay connected, Snap is deeply rooted in the region’s culture, and we take pride in
blending cherished traditions with cutting-edge technology.” He added, “Through this initiative, we
wanted to honor the sacred traditions of the holy month, while showcasing the power of our
pioneering AR technology to create more meaningful and immersive experiences. Just as we enable
brands to connect authentically with their audiences, this gift is our way of showing appreciation to
our valued partners in a way that is both innovative, and culturally relevant.”
The Ramadan 2025 ‘IftAR’ experience from the AR Lab and Snap highlights how technology can
bridge the gap between tradition and modernity to create unforgettable memories. It further
underscores the role of collaboration in driving innovation for all stakeholders

https://thebrandberries.com/ar-lab-and-snapchat-collaborate-on-an-innovative-augmented-
reality-iftar-gift-experience/