Page 20 - JGROUP PR REPORT MARCH 2025

3/27/25, 11:17 AM AR Lab and Snapchat collaborate on an innovative Augmented Reality IftAR gift experience - TajaribMena
Wissam Jomaa, CEO & Founder, The AR Lab said: “We are proud to announce our
latest collaboration with the leading connectivity platform, Snapchat, aimed at offering an
exclusive AR-driven ‘IftAR’ experience to its stakeholders and partners. This unique project
highlights the potential of advanced technologies, such as AR, to create meaningful and
highly engaging experiences. The groundbreaking initiative, while underscoring Ramadan’s
spirit of unity, also reflects our long-standing commitment to making technology a part of
everyday life, for enhanced ease, convenience and leisure.”

Karim Refaat, Business Marketing Manager, Snap Inc., said: “We are thrilled to partner
with The AR Lab to bring this innovative ‘IftAR’ experience to life. As the leading platform of
choice for GCC locals to stay connected, Snap is deeply rooted in the region’s culture, and
we take pride in blending cherished traditions with cutting-edge technology.” He
added, “Through this initiative, we wanted to honor the sacred traditions of the holy month,
while showcasing the power of our pioneering AR technology to create more meaningful
and immersive experiences. Just as we enable brands to connect authentically with their
audiences, this gift is our way of showing appreciation to our valued partners in a way that
is both innovative, and culturally relevant.”

The Ramadan 2025 ‘IftAR’ experience from the AR Lab and Snap highlights how
technology can bridge the gap between tradition and modernity to create unforgettable
memories. It further underscores the role of collaboration in driving innovation for all
stakeholders

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