Page 19 - JGROUP PR REPORT MARCH 2025

3/27/25, 11:17 AM AR Lab and Snapchat collaborate on an innovative Augmented Reality IftAR gift experience - TajaribMena

AR Lab and Snapchat collaborate

on an innovative Augmented Reality

IftAR gift experience

admin March 25, 2025

UAE, 25 March 2025: The AR Lab, a leading innovator in Augmented Reality (AR), has
partnered with Snapchat, to offer a unique augmented reality-enhanced Iftar experience.
Developed for Snap’s key partners and stakeholders as a Ramadan gift, the carefully
curated box combines pioneering AR technology with Ramadan traditions, offering an
unforgettable experience for the Holy Month.

The exquisitely designed package features a striking crescent-shaped die-cut, revealing a
beautifully designed yellow plate, inspired by the Snap branding and adorned with the
iconic Snap Ghost logo. Alongside the plate, the box includes a printed ‘Snapcode’, inviting
recipients to scan and unlock Snapchat’s exclusive marker technology. Further enhancing
the memorable unboxing experience, when pointing the camera at the Snap plate’, three
traditional Ramadan dishes appear virtually using AR. Brought to life on a personalised
table mat, a description of each dish will also be visible, providing inspiration while
honouring traditional Iftar experiences. e

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