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3/26/25, 10:23 AM Dubai-Headquartered AR Lab and Snapchat Develop Augmented Reality IftAR Gift Experience | Entrepreneur

Dubai-Headquartered AR Lab and

Snapchat Develop Augmented

Reality IftAR Gift Experience

The box includes a printed 'Snapcode', inviting recipients to scan and unlock Snapchat's exclusive
marker technology.

BY ENTREPRENEUR MIDDLE EAST STAFF MAR 25, 2025 Share

You're reading Entrepreneur Middle East, an international franchise of Entrepreneur Media.

Dubai-headquartered AR Lab Snapchat developed a Ramadan gift box that combines AR

technology with Ramadan traditions.

The package features a crescent-shaped die-cut, revealing a yellow plate inspired by the

Snap branding and adorned with the iconic Snap Ghost logo. The box also includes a

printed 'Snapcode', inviting recipients to scan and unlock Snapchat's exclusive marker
technology. When pointing the camera at the Snap plate', three traditional Ramadan dishes

appear virtually using AR. Brought to life on a personalized table mat, a description of each

dish will also be visible, providing inspiration while honoring traditional Iftar experiences.

Wissam Jomaa, founder and CEO, The AR Lab said, "This unique project highlights the

potential of advanced technologies, such as AR, to create meaningful and highly engaging

experiences. The initiative, while underscoring Ramadan's spirit of unity, also reflects our

long-standing commitment to making technology a part of everyday life, for enhanced

ease, convenience and leisure."

Karim Refaat, Business Marketing Manager, Snap Inc., said, "Through this initiative, we

wanted to honor the sacred traditions of the holy month, while showcasing the power of our

pioneering AR technology to create more meaningful and immersive experiences. Just as

we enable brands to connect authentically with their audiences, this gift is our way of

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